If 2020 had taught us something, it’s how to plan for a back-up plan for a future crisis, ensure strong leadership, train employees to move away from their comfort zone, and how to communicate timely and consistently.
Overcoming a global pandemic is extremely difficult.
As the Financial crisis in 2008 has presented, it can take a decade or more before the economy can fully recover. It doesn’t help much when another global crisis in the form of a deadly virus decides to escape the hell gates at the tail end of a decade-long crisis and burst the lovely rainbow dream bubble we have all been waiting for. Compared to solving a global pandemic, these factors make overcoming a business crisis sound much easier.
Among all, website translation services in Singapore have proven itself to be extremely useful in a wide range of situations, especially so in a COVID-19 pandemic age. As we faced and juggle with the various situations that the pandemic has thrown into our lives, the more we find ourselves depending on the vast internet for information about the global virus outbreak as well as to communicate with the rest of the world.
A Whole New Purpose for Professional Website Translation Services in Singapore
By nature, most people avoid planning for crisis situations.
But it’s 2021.
Ever since the outbreak of COVID-19 in December 2019, the website had served as a window into the way a business operates. After all, it’s a game of survival that could make or break you in a global pandemic backdrop.
Yes, you got the idea – You need to have a backup plan in case something like this happens AGAIN.
What used to serve as a platform for potential customers to gain a better understanding of your business services and products, is now seeing a whole new purpose – providing a way of survival for people. (Brick-and-mortar businesses were already facing the burns with the rising popularity of online shopping, it seems logical to say that the pandemic has hastened its downfall)
Our lifestyles are met with major changes in the year 2020.
Lockdowns are happening around the world, with some locking down their countries more than once as the deadly virus spreads! Airports around the world are closed. Global travel is prohibited, if not restricted. We can’t leave our house to shop at the malls or meet and mingle with our friends as and when we want like how we used to do during pre-covid-19 times.
Meetings are now held online as the majority of the workforce now operates from home. Kids are attending school via a home-based learning programme, and there are now even plans by the Singapore government to make home-based learning permanent starting from the third quarter of 2021 (It was actually meant to be carried out only in 2028).
With the shopping malls and tourist attractions around the world closed, making the big shift online seems to be the only option, as many businesses and people who lost their jobs around the world have already proven. Even the hawkers are taking in pre-orders online!
After all, nobody would have imagined that our lives would be so drastically changed before December 2019. Now, we need to go with the flow and get used to the new normal.
Website Translation Services during Pandemic Crisis
Good or bad, this global pandemic has affected everyone in some way or another. Around the world, retail stores and corporate businesses that are unable to keep up with rental costs are choosing to close their physical stores or looking for cheaper alternatives where they can still operate from to help them tide over the crisis.
That said, even if you are not greatly affected, and has instead been performing better than before the pandemic (i.e., businesses that perform better due to new demands, a new online business, a home-based business, found a better way to achieve active or passive income), it definitely makes sense to have a back-up plan to make your online presence lasts longer (now that there’s another UK Covid-19 strain which we have to deal with).
Is your business experiencing a dip in sales recently?
- Unable to capture more attention from other groups of audience other than your original intended?
- Owned a website but there’s no website traffic?
- Hope to increase your revenue through your website?
- Been a long while since you last updated your website?
Ultimately, all businesses need to make money in order to sustain themselves.
If you have answered “Yes” to the above scenarios, it’s probably a good time to make plans now.
So why not make the best of your low-key periods to straighten up your website content and go global with localised, multilingual digital content?
Maybe you will say, “But, but it’s costly! Business is already not good, why should I spend that unnecessary money? It’s better to keep more money now!”
Truth is, you are going to have to spend that money sometime down the road, and it may cost you even more than now.
As the good saying goes, like how our parents or grandparents like to put them, “It’s always better to spend money to make well-worth plans now than see a problem and then fix them later when things get out of hand”.
As business owners, we want to be able to take action and create different sources of revenue for the company. Whether it’s promoting our products or services on social media, Facebook, LinkedIn or our website, we want to have that power and ability to do something when we can, rather than wait around and see if someone notices our services. This means, if we need to spend that money, we will then need to.
Why is Multilingual Support Important for Your Website and Business?
With everyone vying for a pie on the internet, competition today comes in many forms. This means you are not only vying with direct competitors, you are also vying for attention with many other kinds of businesses since everyone is operating their business online.
Having a well-written or translated website can differentiate your brand from all these competitions – i.e., entering into a new market before your rivals can help you gain market share faster, it also empowers you to set the standards for quality and services that your competitors will have to meet later.
Serving multilingual and global customers online is a great way to operate your business, sustain company growth as well as gain attention. In fact, it has been proven that multilingual websites can help make your products/services a hit with a global audience.
Just think about the number of diet shakes, replacement meals, health products, cosmetic brands and lifestyle products endorsed by Korean and China celebrities and pop stars. Undeniably, celebrity endorsements and the availability of different languages often go hand in hand in viral products/services – It’s easier for your products and services to go viral when your audience understands the language, knows what they are exactly purchasing and the benefits they can get from using them.
In WhizWordz, we are able to undertake various Asian, European, and Latin American languages translation services so that your company can venture into these more popular markets. Some of the more common languages will be Simplified Chinese, Bahasa Indonesia, Bahasa Malay, Vietnamese, Thai, Korean, Japanese, French, German, Italian, Spanish and Portuguese. We also provide Latin American Spanish and Portuguese translations.
Ready to take your business further?
Call or email us to find out how we can help!
You can also click here to learn more about our website translation and localisation process.
P.S: We specialised in Copywriting Services too, which means if you need content written instead of translation, we can do it too!
