From smartphones to social media and e-commerce, the 21st century’s technological revolution has helped the world open up a tremendous number of significant opportunities with simply an internet connection.

To put it simply, it is difficult to find someone who has not created a user profile on a social media platform these days.

That means, unless you have been living in the cave or mountains and away from the modern world, it is clear that the social media platforms have become the favourite way for billions of people around the world to hang out online!

Not only does these platforms play a huge role in your brand’s digital marketing strategy, they are also equipped with the ability to help your brand analyse the behaviour of your potential customers, give them a clear idea of how to reach you, and eventually convert them into buying customers.

1. Language issue resolved; customers’ confidence boosted

Growing your business means that you will have to learn when to cut costs and when to push forward. Similarly, you would have learnt when something is a waste of money and when something can make you lots of money. When you allow customers from your potential markets to gain easy access to product information in their language (whether it’s through websites, emails, brochures or social media platforms, you actually boost the confidence of these potential customers and increases the revenue your product can rake in, as compared to previously when they couldn’t understand the language.

2. Language Localisation

Most of us are not aware of the minute differences existing between different languages and dialects. Catering to the diverse target markets requires localisation, which is necessary to carry out expansion of your company into a global organisation.

Marketing translation is important when you are dealing with audience from different countries/markets. However, having your product’s information translated may not be enough. Certain words, despite being the same, are understood differently in different countries. This is where localisation comes in. When you want to translate your social media contents from Korean to Simplified Chinese, we need to consider whether the information is intended for a China audience, Singapore audience or Malaysia audience. Although these countries use Simplified Chinese officially and we are tasked to translate into Simplified Chinese, due to such cultural differences in the same language used, it is important to adapt to the “local flavour” and change the terms accordingly during translation.

3. Different countries require different marketing formats which in turn require different translation tonality and style.

There is no one size fits all when it comes to translating for different markets. Different countries and markets require unique marketing efforts. How your potential customers receive their media and information may be different in each location. For instance, social media platforms like Facebook might work best in one region while digital ads on Weibo combined with Wechat social media posts are better in another region. Also, different marketing formats require different translation tonality and style. Thus, it is important to be aware before sending your contents for translation so as to ensure maximum potential for success.

4. Choose your words wisely and correctly.

Need to blast an electronic direct mailer (eDM) or a social media post to your potential audience?

Taking effort to ensure that the correct words and terms are used for your subject lines and content can pay off well in the long term. Nobody will be keen to see their eDM ending up in spam folders or offend their target prospects.  Not only do you risk your brand reputation, you also lose the opportunity to build a valuable channel to market your products and services.

Likewise, when translating social media content like Twitter, which has a limit on how much we can write, it is always wise to engage a true expert to manage the translation of your social media content.

5. Transcreation

An effective transcreated campaign is able to evoke the same emotions to the target audience, taking puns and overall copy design into consideration. The general idea of transcreation services is to present a more compelling copy to readers where the intent, style, tone and context are still maintained after translation. For advertising, social media copies and marketing collaterals, it is often used to bring out the selling point of the services to its consumers. Transcreation applies to brand names and slogans as well.

Alternatively, kindly check out more from our Youtube video which we especially produced to let you know more about the benefits of translation for your social media and marketing campaign.